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U.S. Specialty Fries Build Presence at Japanese Retail Delicatessens



Attachment Japanese Retail Delicatessens


JP Frozen at Retail delicatessens

U.S. specialty fries appeared on party platters and other deli items all over Japan this past winter when the delicatessens of four different retailers took to heart a series of trendy global fry menus introduced during Potatoes USA’s trade education campaign. The new menu introductions were part of Potato USA’s overall strategy to develop new applications for U.S. potato products in this large and relatively mature market – and thus keep U.S. potato product exports headed up. Thanks to efforts like these, U.S. exports to Japan during the first three quarters of the current fiscal year rose 10% by volume and value. From July 2016 to March 2017, the U.S. shipped 193,308 metric tons of frozen potatoes to Japan; these had a value of $215 million.