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Horticultural Crops

Thai Chefs Embrace Message of U.S. Potato Variety and Versatility



Attachment Q1 TH FS Launches


Q1 TH FS Launch

In Thailand, U.S. potato products are significantly disadvantaged by high import tariffs, making it one of the more challenging Asian markets in which to promote U.S. potatoes. Competition is created by low-priced products from the EU and duty-free access for products from Australia, New Zealand and China. However, a strong focus by Potatoes USA on education and promotion has helped chefs in Thailand see U.S. potatoes as top-quality products that make an ideal canvas for new menu introductions.