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Small Targets Yield Big Dividends for U.S. Dehydrated Potatoes in Philippines

01/03/2020

 

Attachment Small Targets Yield Big Dividends for Dehydrated Potatoes in Philippines

 

Small Targets Yield Big Dividends for Dehydrated Potatoes in Philippines photo

A strategy to create a new, mass-based market for U.S. dehydrated potatoes among Filipino micro-entrepreneurs enabled Potatoes USA to develop multiple new users of U.S. potatoes last year. This contributed to a 65% increase in export volume and an 80% increase in export value during the July 2017-June 2018 fiscal year, compared to the prior year. It aided U.S. dehydrated potato exports to reach 4,267 metric tons, valued at $7.6 million for MY 17/18.