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Purina Launches First Pet Food with US Potatoes in Mexico

03-24-2020

 

Attachment Purina Launches First Pet Food with US Potatoes in Mexico (1)

 

Purina Launches First Pet Food with US Potatoes in Mexico

A major pet food manufacturer launched the first pet food containing US dehydrated potatoes in Mexico, a milestone in tapping a potentially huge subsector in this market. The launch was a direct result of Potatoes USA’s marketing program, which began targeting the pet food manufacturing industry several years ago. MAP funds have been used to carry out a product application study to clarify specific advantages of dehy in pet food formulations, and also funded trade education to introduce pet food manufacturers to dehy’s potential. QSP funds have been used to provide samples. Prior to Potatoes USA activities, U.S. dehydrated potatoes were not even on the radar as an ingredient among Mexico’s pet food manufacturers. The pet food campaign is part of Potatoes USA’s objective of developing new export sales by spurring product innovation and channel diversification.