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Horticultural Crops

Japan Seminar Taps New Audience to Expand U.S. Potato Usage

06/30/2018

 

Attachment Japan Nutrition Seminar (1)

 

Japan Nutrition Seminar

Consumer outreach via a nutrition seminar for bloggers is helping Potatoes USA reach athletes with the message of how U.S. potatoes can play a role in their training. In April 2017, Potatoes USA utilized MAP funding to hold a nutrition seminar for 15 bloggers, comprising 11 registered dietitians and 4 nutritionists, to disseminate the Potato Performance message. The bloggers were carefully chosen as key nutrition influencers in the market.