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Horticultural Crops

China Retail Promotion Delivers Holiday Sales Surge for U.S. Potatoes



Attachment China Retail Promotions Drive up Frozen Sales


China Retail Promotion photo

An MAP-funded retail promotion with one of China’s top ten retailers stimulated strong holiday sales for U.S. frozen potato products, driving purchases of featured products up 80% compared to the same period the year prior. Potatoes USA partnered with Century Mart, one of the largest and fastest growing retailers in China, with the goal of not only increasing awareness of U.S. frozen potato products among consumers, but also demonstrating to the company management that strategic marketing can drive category growth and excitement.