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Horticultural Crops

JP pg 11

Smart Potato Campaign Rebrands U.S. Potatoes as Global Ingredient10/21/2016

Three years ago, the U.S. Potato Board (USPB) launched an umbrella marketing campaign in Japan called “SMAPO,” otherwise known as the Smart Potato Campaign, to promote the use of U... READ MORE »

Korea pg 9

USPB Program Broadens U.S. Dehy Use in Korean Foodservice10/21/2016

For the past few years, the USPB’s marketing program in Korea has focused on creating usage of U.S. dehydrated potatoes among a wider variety of foodservice operations — a strategy... READ MORE »

RP pg 8

Filipino Foodservice Embraces Versatility of Potatoes10/21/2016

USPB successes in the Filipino foodservice industry during MY14/15 show how USPB strategies are creating incremental sales for U.S. frozen potato products, one company at a time. READ MORE »


U.S. Potatoes Face Strong Global Challenge10/12/2016

The U.S. potato industry exported $1.6 billion worth of U.S. potatoes and potato products during the July 1, 2014 -June 30, 2015 marketing year (MY14/15). This is a drop of 7% from... READ MORE »