These success stories represent years of painstaking activities in these markets. These achievements are the result of long-range strategic planning among members' staffs, industry representatives, U.S. Agricultural Attachés, FAS marketing divisions and other FAS officials - the very fruitful public-private partnership between the U.S. agricultural sector and the U.S. Department of Agriculture's Foreign Agriculture Service.

Most Recent Success Stories

Indonesian Trade Show Casts Wide Net for New Dehy Customers10/21/2016 USPB participation in Food and Hotel Indonesia in April 2015 yielded five new customers for U.S. dehydrated potatoes, representing a wide range of foodservice operations. The succe... READ MORE »

Smart Potato Campaign Rebrands U.S. Potatoes as Global Ingredient10/21/2016 Three years ago, the U.S. Potato Board (USPB) launched an umbrella marketing campaign in Japan called “SMAPO,” otherwise known as the Smart Potato Campaign, to promote the use of U... READ MORE »

USPB Program Broadens U.S. Dehy Use in Korean Foodservice10/21/2016 For the past few years, the USPB’s marketing program in Korea has focused on creating usage of U.S. dehydrated potatoes among a wider variety of foodservice operations — a strategy... READ MORE »

Filipino Foodservice Embraces Versatility of Potatoes10/21/2016 USPB successes in the Filipino foodservice industry during MY14/15 show how USPB strategies are creating incremental sales for U.S. frozen potato products, one company at a time. READ MORE »

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