These success stories represent years of painstaking activities in these markets. These achievements are the result of long-range strategic planning among members' staffs, industry representatives, U.S. Agricultural Attachés, FAS marketing divisions and other FAS officials - the very fruitful public-private partnership between the U.S. agricultural sector and the U.S. Department of Agriculture's Foreign Agriculture Service.

Most Recent Success Stories

California Prunes' MAP Branded Partner Thrives in a Depressed Italian Market09/30/2019 The Italian dried fruit and nut market has been in the doldrums over the year ending February 24, 2019 with volume sales down between 5% to 7%. Although not as dramatic a decline a... READ MORE »

Japanese Food Manufacturers Convert to U.S. Potatoes as Ingredients07/23/2019 By convincing two major Japanese food manufacturers to switch to U.S. potatoes as an ingredient, Potatoes USA created net new usage that is expected to equate to 1,250 metric tons ... READ MORE »

China Retail Promotion Delivers Holiday Sales Surge for U.S. Potatoes07/23/2019 An MAP-funded retail promotion with one of China’s top ten retailers stimulated strong holiday sales for U.S. frozen potato products, driving purchases of featured products up 80% ... READ MORE »

Seminars Improve U.S. Potato Processing Practices in Central America07/19/2019 Technical training for potato chip processors is helping pave the way for increased usage of U.S. fresh chipping potatoes by regional manufacturers in Central America. Potatoes USA... READ MORE »

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