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These success stories represent years of painstaking activities in these markets. These achievements are the result of long-range strategic planning among members' staffs, industry representatives, U.S. Agricultural Attachés, FAS marketing divisions and other FAS officials - the very fruitful public-private partnership between the U.S. agricultural sector and the U.S. Department of Agriculture's Foreign Agriculture Service.

Most Recent Success Stories

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COTTON USA DENIM COLLECTION AT CHINA FASHION WEEK INSPIRES INCREASED U.S. COTTON USAGE1/7/2020

COTTON USA collaborated with Mr. Chen Wen, a pre-eminent denim design master in China, and H.W. Textiles Co., Ltd., an esteemed Hong Kong-based denim fabric manufacturer, to launch... READ MORE »

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California Grapes Shine During Canadian Celebration of Light Festival11/06/2019

Using ATP funds, California grapes were represented as a sponsor during one of Canada’s largest consumer events, the Celebration of Light, held each year at the end of July in Vanc... READ MORE »

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California Grapes Star in ATP-Funded Media Appearances Across Canada11/06/2019

In late July 2019, Canadian chef, musician, and television celebrity Roger Mooking led “Summer Cooking with California Grapes” across Canada via radio, television, and internet new... READ MORE »

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ATP FUNDED PROGRAM DRIVES OVER $100 MILLION OF POTENTIAL COTTON EXPORTS TO OVERCOME IMPACT OF TRADE BARRIERS11/06/2019

The trade dispute with China has had a significant impact on U.S. cotton exports. Exports to China decreased 33% from MY (Cotton marketing year) 17/18 to MY 18/19. This represents ... READ MORE »