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These success stories represent years of painstaking activities in these markets. These achievements are the result of long-range strategic planning among members' staffs, industry representatives, U.S. Agricultural Attachés, FAS marketing divisions and other FAS officials - the very fruitful public-private partnership between the U.S. agricultural sector and the U.S. Department of Agriculture's Foreign Agriculture Service.

Most Recent Success Stories

China 020 promotion4

China’s 020 Potato Promotion Connects with Consumers02/17/2017

An online to offline (O2O) retailer campaign in China helped U.S. frozen potatoes make strong inroads into the retail channel, where this product has had limited distribution in th... READ MORE »

Ingredient General Malay Show FHM 3

Potatoes USA Ingredient Marketing Program Sparks New Applications for Spuds Potatoes USA Ingredient Marketing Program Sparks New Applications for Spuds

From exotic items to familiar everyday local foods, U.S. potatoes popped up in a wide range of products last year, including potato tofu, potato crackers, curry puffs, potato salad... READ MORE »

Mexico Healthy Consumer PR 1

Mexico Campaign Cites Potatoes’ Role in Healthy Diet Mexico Campaign Cites Potatoes’ Role in Healthy Diet

Potatoes have always been popular among Mexican consumers, however, in recent years, consumption trends toward a healthier lifestyle has created both a constraint and an opportunit... READ MORE »

Foodservice General China-Tiger Super Fries_coop1_

Potatoes USA Foodservice Program Puts U.S. Potatoes on Menus across the Globe Potatoes USA Foodservice Program Puts U.S. Potatoes on Menus across the Globe

The Potatoes USA international foodservice program inspired culinary professionals around the globe to offer more U.S. potatoes on their menus in more ways than ever before. One of... READ MORE »