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These success stories represent years of painstaking activities in these markets. These achievements are the result of long-range strategic planning among members' staffs, industry representatives, U.S. Agricultural Attachés, FAS marketing divisions and other FAS officials - the very fruitful public-private partnership between the U.S. agricultural sector and the U.S. Department of Agriculture's Foreign Agriculture Service.

Most Recent Success Stories

Taiwanese goodwill.jpg

Taiwanese Goodwill Mission Commits to Purchasing $1.23 Billion Worth of Coarse Grains09/17/2015

The U.S. Grains Council’s (USGC’s) Taiwan office organized an eight-member U.S. grain production and quality study team to join the 2015 U.S.-Taiwan Goodwill Mission, which travele... READ MORE »


ASA/WISHH Organized GBI Capacity Building Conference in Ghana with other U.S. Cooperators07/15/15

The American Soybean Association’s World Initiative for Soy in Human Health (ASA/WISHH) organized a capacity building conference with four other U.S. cooperators funded under a Glo... READ MORE »

ASA WISHH Guindo and Co. Success on Soy Generic Campaign in Senegal.pdf

ASA/WISHH ~ Guindo and Co.’s Success on Soy Generic Campaign in Senegal11/13/15

After some preliminary introductions of soy flour and textured soy protein through small scale technical training, WISHH contacted Guindo and Co., a communications firm, to conduct... READ MORE »


ASA/WISHH Works with Food Production Company in Guatemala11/13/15

Over the past few years, the American Soybean Association’s (ASA) World Initiative for Soy in Human Health (ASA/WISHH) has cultivated a relationship with a local food processing co... READ MORE »