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These success stories represent years of painstaking activities in these markets. These achievements are the result of long-range strategic planning among members' staffs, industry representatives, U.S. Agricultural Attachés, FAS marketing divisions and other FAS officials - the very fruitful public-private partnership between the U.S. agricultural sector and the U.S. Department of Agriculture's Foreign Agriculture Service.

Most Recent Success Stories

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ATP FUNDED PROGRAM DRIVES OVER $100 MILLION OF POTENTIAL COTTON EXPORTS TO OVERCOME IMPACT OF TRADE BARRIERS11/06/2019

The trade dispute with China has had a significant impact on U.S. cotton exports. Exports to China decreased 33% from MY (Cotton marketing year) 17/18 to MY 18/19. This represents ... READ MORE »

Vietnam Fresh Tablestock at Retail photo

US FRESH TABLE-STOCK POTATOES EXPAND REACH IN VIETNAM10/09/2019

A reverse trade mission for fresh potato importers from Vietnam in October 2016 continues to yield results a year and half later – opening the door to increased exports and trigger... READ MORE »

Food Hotel Malaysia Tradeshow photo

MALAYSIA TRADE SHOW YIELDS NEW END-USERS & PRODUCT LAUNCHES10/07/2019

Potatoes USA utilized participation in a popular Asian trade show as a jumping off point to tap new users for U.S. potato products – including a new alternative distribution channe... READ MORE »

Japan Loaded Fries Success

LOADED FRY CAMPAIGN CREATES NEW APPLICATIONS FOR US POTATOES10/07/2019

Sales of US frozen potato products in Japan are getting a boost from Potatoes USA’s promotion of “loaded fries,” with at least eight foodservice chains introducing one or more load... READ MORE »