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These success stories represent years of painstaking activities in these markets. These achievements are the result of long-range strategic planning among members' staffs, industry representatives, U.S. Agricultural Attachés, FAS marketing divisions and other FAS officials - the very fruitful public-private partnership between the U.S. agricultural sector and the U.S. Department of Agriculture's Foreign Agriculture Service.

Most Recent Success Stories

Philippines trade education

Message of Dehy Potato Benefits Reaches Wider Audience in Philippines 03/21/17

In the Philippines, an educational campaign to promote the use of U.S. dehydrated potatoes in everyday, familiar local food products yielded multiple new users – and aided in the d... READ MORE »

Japan Promotions Pote-mayo-mariage_NES

Innovative Potato Promotions Revive Japan Foodservice Sales03/10/2017

Exports of U.S. frozen potatoes to Japan bounced back, with the U.S. exporting nearly $16 million more in U.S. frozen potatoes during MY 15/16 than the previous year. Aiding in thi... READ MORE »

Malaysian Consumer CS 5

International Consumer Marketing Program Creates Positive Image for Potatoes 02/22/2017

Potatoes USA’s international consumer marketing program continued to help consumers and media around the world see potatoes in a whole new way last year. Potatoes as a diet aid? Ch... READ MORE »

Seed Symposium-Tour IMG_3451

Potato Seed Symposium and Tour Provides Opening Act 02/22/2017

Potato USA’s International Seed Symposium and Tour kicked off the seed marketing program in more ways than one last year. Held in July 2015, not only did its date coincide with the... READ MORE »