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These success stories represent years of painstaking activities in these markets. These achievements are the result of long-range strategic planning among members' staffs, industry representatives, U.S. Agricultural Attachés, FAS marketing divisions and other FAS officials - the very fruitful public-private partnership between the U.S. agricultural sector and the U.S. Department of Agriculture's Foreign Agriculture Service.

Most Recent Success Stories

ASA WISHH Guindo and Co. Success on Soy Generic Campaign in Senegal.pdf

ASA/WISHH ~ Guindo and Co.’s Success on Soy Generic Campaign in Senegal11/13/15

After some preliminary introductions of soy flour and textured soy protein through small scale technical training, WISHH contacted Guindo and Co., a communications firm, to conduct... READ MORE »

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ASA/WISHH Works with Food Production Company in Guatemala11/13/15

Over the past few years, the American Soybean Association’s (ASA) World Initiative for Soy in Human Health (ASA/WISHH) has cultivated a relationship with a local food processing co... READ MORE »

Bangladesh QSP Technical Assistance.JPG

ASA/WISHH’s Technical Assistance in Bangladesh Results in U.S. Soy Sales9/15/15

In November 2012, the American Soybean Association’s World Initiative for Soy in Human Health (ASA/WISHH) used USDA’s Emerging Markets Program (EMP) funding to conduct a comprehe... READ MORE »

Burma Trade Team visits a Soybean field in North Dakota.JPG

ASA/WISHH Uses EMP to Create Demand for U.S. Soy in Burma8/15/15

In 2014, the American Soybean Association’s World Initiative for Soy in Human Health (ASA/WISHH) used Emerging Market Program (EMP) funding to conduct a comprehensive market asse... READ MORE »