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These success stories represent years of painstaking activities in these markets. These achievements are the result of long-range strategic planning among members' staffs, industry representatives, U.S. Agricultural Attachés, FAS marketing divisions and other FAS officials - the very fruitful public-private partnership between the U.S. agricultural sector and the U.S. Department of Agriculture's Foreign Agriculture Service.

Most Recent Success Stories

Success Stories - Japan 2020 03 picture only

ATP-funded TV Advertising Invigorates California Prune Exports to Japan03/26/2020

The California Prune Board (CPB) used Agricultural Trade Promotion (ATP) funds, awarded to offset trade losses attributable to the U.S.-China trade war, to effectively arrest a pre... READ MORE »

Retail Promotions Spur Greater Home Consumption of US Fries

Retail Promotions Spur Greater Home Consumption of US Fries 03-24-2020

A series of US “Potato Market” promotions in the Philippines spurred consumers to try US frozen potato varieties at home, driving sales increases of 185%, 291% and 466% during the ... READ MORE »

Purina Launches First Pet Food with US Potatoes in Mexico

Purina Launches First Pet Food with US Potatoes in Mexico03-24-2020

A major pet food manufacturer launched the first pet food containing US dehydrated potatoes in Mexico, a milestone in tapping a potentially huge subsector in this market. The launc... READ MORE »

KFC Myanmar Expands US Potato Offerings across the Country photo

KFC Myanmar Expands US Potato Offerings across the Country03-24-2020

America’s most recognizable fried chicken restaurant chain, KFC, is also big in many Asian countries. With nearly 20,000 locations in 123 countries and territories, KFC is the worl... READ MORE »