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These success stories represent years of painstaking activities in these markets. These achievements are the result of long-range strategic planning among members' staffs, industry representatives, U.S. Agricultural Attachés, FAS marketing divisions and other FAS officials - the very fruitful public-private partnership between the U.S. agricultural sector and the U.S. Department of Agriculture's Foreign Agriculture Service.

Most Recent Success Stories


2017-18 California Grape Exports to Mexico Boosted by MAP-Funded Promotions06/04/2018

In 2017-18, retail promotional activities, funded by MAP, assisted in increased promotional volume and overall chain-wide volume of California grapes in Mexico. Retail promotional... READ MORE »

Guatemala photo cropped

Assisted by MAP-Funded Promotions, 2017 California Fresh Grape Retail Volume Grows in Guatemala04/12/2018

In August through December 2017, working with a major retail chain in Guatemala, California grape promotional activities were designed as incentives to carry, promote, and allocate... READ MORE »

Myanmar new sectors-new products

Myanmar Program Creates Solid Foundation for U.S. Potato Exports07/19/2018

By tapping new customers, new sectors and new products this year, Potatoes USA has created a solid foundation for U.S. potato exports to the emerging market of Myanmar. As a direct... READ MORE »

Malaysia sweet bun bakery workshop


“Sweet Buns” are the latest success of Potatoes USA’s multi-year campaign to introduce new uses for U.S. dehydrated potatoes. Two bakery chains that attended a Potatoes USA “Sweet ... READ MORE »