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These success stories represent years of painstaking activities in these markets. These achievements are the result of long-range strategic planning among members' staffs, industry representatives, U.S. Agricultural Attachés, FAS marketing divisions and other FAS officials - the very fruitful public-private partnership between the U.S. agricultural sector and the U.S. Department of Agriculture's Foreign Agriculture Service.

Most Recent Success Stories

Food Hotel Malaysia Tradeshow photo

MALAYSIA TRADE SHOW YIELDS NEW END-USERS & PRODUCT LAUNCHES10/07/2019

Potatoes USA utilized participation in a popular Asian trade show as a jumping off point to tap new users for U.S. potato products – including a new alternative distribution channe... READ MORE »

Japan Loaded Fries Success

LOADED FRY CAMPAIGN CREATES NEW APPLICATIONS FOR US POTATOES10/07/2019

Sales of US frozen potato products in Japan are getting a boost from Potatoes USA’s promotion of “loaded fries,” with at least eight foodservice chains introducing one or more load... READ MORE »

GUATEMALA LIFTS STATE RESTRICTIONS  PHOTO

GUATEMALA LIFTS STATE RESTRICTIONS ON POTATO EXPORTS10/07/2019

USDA programming helped facilitate market access efforts for U.S. seed and fresh potatoes in Guatemala, aiding negotiations to move forward to a resolution. In May 2018, Guatemala ... READ MORE »

Italy-Sunsweet Success Story picture for USAEDC 2019 09 30

California Prunes' MAP Branded Partner Thrives in a Depressed Italian Market09/30/2019

The Italian dried fruit and nut market has been in the doldrums over the year ending February 24, 2019 with volume sales down between 5% to 7%. Although not as dramatic a decline a... READ MORE »