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These success stories represent years of painstaking activities in these markets. These achievements are the result of long-range strategic planning among members' staffs, industry representatives, U.S. Agricultural Attachés, FAS marketing divisions and other FAS officials - the very fruitful public-private partnership between the U.S. agricultural sector and the U.S. Department of Agriculture's Foreign Agriculture Service.

Most Recent Success Stories

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Success Story: Rising softwood lumber demand in Egypt thanks to Emerging Markets Program01/10/2019

U.S. softwood lumber exports to Egypt are surging, thanks to new efforts to provide technical assistance and training in the market, and funding in part by the Emerging Markets Pro... READ MORE »

Grab and Eat California grapes with mini-mascots in Taiwan

USDA-MAP Funding Assists California Table Grape Retail Expansion in Taiwan05/03/2019

In Taiwan, the convenience store channel continues to grow as an important outlet for fresh food purchases. In 2016, the California Table Grape Commission strategically targeted a... READ MORE »

South Korea in-store display and sampling with uniformed grape personnel

MAP-Funded Promotional Activities Increase California Grape Volume in South Korea05/03/2019

Five major retail chains in South Korea participated in 14 USDA-MAP-funded California fresh grape promotions September through December 2018, and moved a combined 60,275 19-pound b... READ MORE »

Philippines Promoter (2)

MAP-Funded Promotions Increase Late Season California Grape Demand in the Philippines05/03/2019

Six major retail chains in the Philippines participated in California grape in-store promotions, and helped to move California late season volume in November and December 2018. Us... READ MORE »