Cotton Fairs and Orientation Tours Develop Business for U.S. Cotton

U.S. Cotton Exports Expected from Southeast Asia Event

In fall 2022, nearly 700 textile executives from Indonesia, Thailand, and Vietnam attended events for Cotton Day, held by Cotton Council International (CCI). The Southeast Asia region is the largest importer of U.S. cotton and is well-positioned for future growth, and with increasing competition from other regions, events like Cotton Day are key to maintaining and increasing U.S. cotton exports to the region.

The U.S. Cotton Trust Protocol® and COTTON USA SOLUTIONS® were prominent features of Cotton Day 2022 events in Southeast Asia. Participants learned how these programs, which are only available to U.S. cotton customers, and U.S. cotton can help their companies achieve peak performance during these increasingly uncertain times. Following the event, 94 percent of participants agreed that U.S. cotton quality is better than cotton from other regions, an increase from 82 percent prior to the event. Eighty-five percent of attendees said they were likely to purchase U.S. cotton as a result.

cotton field

The Cotton Day events also served as opportunities to recognize existing U.S. cotton partners in the region. At Cotton Day Vietnam and Indonesia, U.S. Cotton Trust Protocol® members were recognized in front of their peers, and Cotton Day Thailand included a sustainable exhibit featuring products made by local Protocol members. These activities helped generate interest in the program and encouraged membership. After attending, more than 60 companies were interested in joining the program.

As a result of the 2022 Cotton Day program, which was funded in part by the Market Access Program, decision makers plan to purchase an additional 500,000 bales of U.S. cotton, valued at approximately $280 million.