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Processed & High Value Products

Vinexpo Tokyo




MAP funds were used to have a generic booth at Vinexpo Tokyo in Japan in November 2016. The goal of the show was to increase awareness amongst trade and consumers as to the quality of New York wines and the availability of the product in the market. As a result of the event one winery sold a total of 400 cases of 2 wines. The products of Brotherhood Winery (Washingtonville) are also now available as a result of this event. Their total sales into the Japanese market for July 1, 2016 to now are over 1,585 cases of 9 different wines.