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Horticultural Crops

U.S. Fresh Potatoes Gain Ground in Dominican Republic’s Retail Sector



Attachment DR Retail Gains (1)


DR Retail Gains

A steady focus on retail trade and consumer education by Potatoes USA in the past few years is successfully increasing the penetration of U.S. fresh potatoes into the Dominican Republic’s retail sector. Results achieved during the first six months of the current fiscal year show that one of the market’s largest supermarket chains has dramatically increased the volume of its purchases, while the overall number of retail chains carrying U.S. fresh potatoes has jumped from two to four in the current year, thanks to marketing activities. Additionally, Potatoes USA is seeing more interest in new varieties of U.S. fresh potatoes, with four new varieties imported during the current year.