View by state:

Horticultural Crops

Retail Promotions Spur Greater Home Consumption of US Fries

03-24-2020

 

Attachment Retail Promotions Spur Greater Home Consumption of US Fries (1)

 

Retail Promotions Spur Greater Home Consumption of US Fries

A series of US “Potato Market” promotions in the Philippines spurred consumers to try US frozen potato varieties at home, driving sales increases of 185%, 291% and 466% during the three promotions. The promotions aimed to develop awareness among consumers regarding the various cuts of US frozen potatoes and encourage them to make the products a part of their home diet.