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Potatoes USA Kicks Off First Frozen Potato Retail Promotions in Taiwan

06/30/2018

 

Attachment Potatoes USA Kicks Off First Frozen Potato Retail Promotions in Taiwan (1)

 

Potatoes USA Kicks Off First Frozen Potato Retail Promotions in Taiwan

Taiwan has long been an established retail market for U.S. fresh potatoes. However, the U.S. potato industry has struggled to gain traction at retail for U.S. frozen potato products, whose primary distribution channel has been mostly foodservice operations. To broaden distribution channels for U.S. frozen potatoes, Potatoes USA utilized its relationship with RT Mart, the 3rd largest retailer in the country, to expand its retail program into the frozen sector during MY 16/17.