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Horticultural Crops

Philippine Potato Program Harnesses Sales Power of Local Importers



Attachment Spud Success 15-16 FS5 Philippine Importers (9)


Philippine importers supermarket sammpling SM Hypermarket Pasig (4)

The importer-distributor sector represents a key target for the U.S. potato industry due to its gatekeeper status. To harness the sales power of this crucial sector, Potatoes USA initiated a new program in MY 15/16 aimed at Filipino importers and distributors of U.S. frozen potatoes. The program offered to partner with companies to create technical training and support activities tailored specifically to their customers’ needs. The objective was to encourage importers and distributors to design new sales opportunities for U.S. frozen potatoes that best suited their individual marketing strategies. The result was an astounding 850 metric tons in new foodservice and retail sales garnered throughout the year.