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Online-to-Offline Promotions in China Create Demand for California Prunes

05/24/2017

 

Attachment China O2O Promotions for California Prunes final for posting

 

China O2O Promotions for California Prunes final

The California Prune Board (CPB) China uses MAP funds to organize Online-to-Offline (O2O) promotions to increase awareness and boost sales of California prunes in China.