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Horticultural Crops

New Fresh Potato Importer in Panama Strengthens Marketing Efforts

03/01/2019

 

Attachment New Fresh Importer in Panama

 

Fresh Importer in Panama photo

Company by company, Potatoes USA is creating new sales for U.S. fresh table-stock potatoes in Central America, where lack of knowledge regarding U.S. potatoes’ quality and varieties, as well as competition from cheaper local and regional sources, have limited exports in the past. Among the latest successes is a new importer gained in Panama this past fall as a result of MAP-funded trade servicing. The importer has so far purchased two containers of U.S. Russet potatoes in September and November 2017. New importers help strengthen the distribution network in the market and complement education work being done with the retail trade and consumers.