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Horticultural Crops

Message of Dehy Potato Benefits Reaches Wider Audience in Philippines

03/21/17

 

Attachment Spud Success 15-16 Ing2 Dehy in Philippines (5)

 

Philippines trade education

In the Philippines, an educational campaign to promote the use of U.S. dehydrated potatoes in everyday, familiar local food products yielded multiple new users – and aided in the doubling of U.S. dehy exports from $6.4 million in MY 14/15 to $12.8 million in MY 15/16. A Potatoes USA activity that has been particularly useful in reaching a broader range of users has been a series of seminars dubbed “banchettos,” which are educational trade events conducted in shopping malls, whose target is smaller companies.