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Horticultural Crops

Malaysian Bakeries Convinced to Use Dehy Potatoes in Sweet Buns

06/30/2018

 

Attachment Malaysian Bakeries Convinced to Use Dehy Potatoes in Sweet Buns

 

IMG_8936 potato bun

Two major bakery chains in Malaysia were convinced to use U.S. dehydrated potatoes in their sweet bun formulations during the July 2016-June 2017 marketing year, thanks to Potatoes USA’s educational program to introduce new applications for this underused potato export category. MAP, QSP and potato industry funding were critical components of this success, which utilized product application research, bakery workshops, retail merchandising and provision of samples to prompt product trials.