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Malaysian Activities Rewire Consumer Attitudes toward Potatoes

06/09/2017

 

Attachment Spud Success 15-16 Con5 Malaysia Consumers

 

MY activities rewire consumer attitudes

For years, consumers held the misconception that potatoes were fattening; in Asia, this misconception was compounded by the fact that most consumers ate primarily rice and lacked familiarity with the various dining opportunities that potatoes present. During the past year, the international program in Malaysia successfully harnessed the power of the internet and social media to put this misconception to rest – beginning with a December 2015 media event that ultimately reached millions of Malaysians.