Horticultural Crops
MALAYSIA TRADE SHOW YIELDS NEW END-USERS & PRODUCT LAUNCHES
10/07/2019
Potatoes USA utilized participation in a popular Asian trade show as a jumping off point to tap new users for U.S. potato products – including a new alternative distribution channel – and to inspire current users to expand their potato menus to new products. In the six months since the show, six foodservice companies representing approximately 30 outlets have introduced US potato menu items as a result.
