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Horticultural Crops

Korean Presentations Spark Unique Applications for Potatoes



Attachment Spud Success 15-16 Ing3 Korean Presentations (2)


Korea Presentation CJ Premix

One-on-one menu presentations with companies in South Korea continues to be one of the most effective tactics utilized by Potatoes USA in integrating U.S. frozen, dehydrated and fresh chipping potatoes into the latest trends. This tactic has resulted in numerous new product launches annually during the past few years. During MY 15/16, 17 companies launched a total of 23 new products as a result of menu presentations. Companies included a wide range of target groups: food manufacturers for retail distribution, mass catering and prepared food processors, snack manufacturers, bakeries, soup mix and porridge manufacturers, and bakerycafé chain suppliers.