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Horticultural Crops

Innovative Potato Promotions Revive Japan Foodservice Sales



Attachment Spud Success 15-16 FS3 Japan Promotions


Japan Promotions Pote-mayo-mariage_NES

Exports of U.S. frozen potatoes to Japan bounced back, with the U.S. exporting nearly $16 million more in U.S. frozen potatoes during MY 15/16 than the previous year. Aiding in this recovery was a series of promotions that helped U.S. fries regain their dominance at restaurants, after U.S. port issues and safety concerns impacted sales the prior year.