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Horticultural Crops

In Taiwan, Consumer Nutrition Campaign Makes Spuds a Popular Choice

05/03/2018

 

Attachment Taiwan consumer nutrition (1)

 

Taiwan consumer nutrition

A strong focus by Potatoes USA on educating consumers and nutritionists in Taiwan regarding U.S. fresh potatoes is helping build retail sales momentum. During the first six months (July-December 2016) of the current marketing year, U.S. exports of fresh potatoes climbed 116% by volume to 28,114 metric tons and 118% by value to $14.5 million. This is the third year of strong growth for U.S. potatoes in Taiwan, thanks to an increasingly positive image for spuds.