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Consumers in Philippines Learn U.S. Potatoes Enhance an Active Lifestyle



Attachment Philippine Consumer Nutrition Seminar (1)


Philippine Consumer Nutrition Seminar

A Potatoes USA nutrition seminar in the Philippines resulted in positive coverage that is helping create a new image for U.S. potatoes. Held in November 2016, the seminar educated fitness and nutrition bloggers as well as the media about U.S. potatoes, and served as an introduction to Potatoes USA’s newly-developed athletic performance messaging. It helped to overcome negative images of U.S. potatoes as fattening, and ensured that nutrition experts and consumers know the dietary benefits of this often-misunderstood vegetable.