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Horticultural Crops

China’s 020 Potato Promotion Connects with Consumers

02/17/2017

 

Attachment Spud Success 15-16 Retail2 China 020 (4)

 

China 020 promotion4

An online to offline (O2O) retailer campaign in China helped U.S. frozen potatoes make strong inroads into the retail channel, where this product has had limited distribution in the past. Carried out by Potatoes USA, the O2O campaign consisted of in-store promotions with City Super that included in-store demos and cooking classes conducted by a key opinion leader.