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A social media campaign launched by Potatoes USA in Malaysia Reached a Broad Audience

7/19/2019

 

Attachment Malaysia Social Media Campaign

 

Malaysia Social Media Campaign photo

A social media campaign launched by Potatoes USA in Malaysia reached a broad audience with its message regarding the versatility and health benefits of the different varieties of U.S. potatoes – and effectively increased engagement with and awareness of U.S. potatoes. Launched November 2017, the social media campaign was called the “U.S. Potato Goodness Fiesta” and utilized MAP funding to partner with ten Malaysian social influencers. The influencers were challenged to create and post unique potato recipes and then participate in a competition for the best recipe based on the number of likes each recipe received.