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Horticultural Crops

California Table Grape Commission Uses ATP-Funded Advertising to Expand Global Awareness01/28/2020

Using ATP funds, magazines with international audiences were targeted with ads to create awareness of the California origin, availability, and ways of using grapes from California ... READ MORE »

California Grape Radio Advertising Expands Awareness in Canada01/28/2020

Using ATP funds, in July and August 2019, the California Table Grape Commission ran radio commercials in western and eastern Canada promoting the attributes of grapes from Californ... READ MORE »

California Grapes Shine During Canadian Celebration of Light Festival11/06/2019

Using ATP funds, California grapes were represented as a sponsor during one of Canada’s largest consumer events, the Celebration of Light, held each year at the end of July in Vanc... READ MORE »

California Grapes Star in ATP-Funded Media Appearances Across Canada11/06/2019

In late July 2019, Canadian chef, musician, and television celebrity Roger Mooking led “Summer Cooking with California Grapes” across Canada via radio, television, and internet new... READ MORE »