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Horticultural Crops

China O2O Promotions for California Prunes final

Online-to-Offline Promotions in China Create Demand for California Prunes05/24/2017

The California Prune Board (CPB) China uses MAP funds to organize Online-to-Offline (O2O) promotions to increase awareness and boost sales of California prunes in China. READ MORE »

Japan Tie-in

Tie-in with Japan's Biggest Cooking Shared Community Site Cultivated New Users and New Cross-Merchandising Opportunities for California Prunes05/24/2017

New Users and Cross-Merchandising for California prunes. READ MORE »


California Prune Board Uses EMP and MAP to Develop New Market in Poland05/24/2017

California Prune Board (CPB) Europe utilized EMP funding to evaluate and confirm the potential of the Polish market in 2014/15, quickly launching MAP-funded activities thereafter. READ MORE »

EU Value Added

California Prune Board MAP Activities Introduce Value-Added Products to the EU05/24/2017

California Prune Board (CPB) created a new demand sector for its recently introduced value-added prune products by offering them as “inclusion” products to high-end chefs, confecti... READ MORE »