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Horticultural Crops

ID pg15

Indonesian Trade Show Casts Wide Net for New Dehy Customers10/21/2016

USPB participation in Food and Hotel Indonesia in April 2015 yielded five new customers for U.S. dehydrated potatoes, representing a wide range of foodservice operations. The succe... READ MORE »

JP pg 11

Smart Potato Campaign Rebrands U.S. Potatoes as Global Ingredient10/21/2016

Three years ago, the U.S. Potato Board (USPB) launched an umbrella marketing campaign in Japan called “SMAPO,” otherwise known as the Smart Potato Campaign, to promote the use of U... READ MORE »

Korea pg 9

USPB Program Broadens U.S. Dehy Use in Korean Foodservice10/21/2016

For the past few years, the USPB’s marketing program in Korea has focused on creating usage of U.S. dehydrated potatoes among a wider variety of foodservice operations — a strategy... READ MORE »

RP pg 8

Filipino Foodservice Embraces Versatility of Potatoes10/21/2016

USPB successes in the Filipino foodservice industry during MY14/15 show how USPB strategies are creating incremental sales for U.S. frozen potato products, one company at a time. READ MORE »