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Horticultural Crops

MAP-Funded Promotional Activities Increase California Grape Volume in South Korea05/03/2019

Five major retail chains in South Korea participated in 14 USDA-MAP-funded California fresh grape promotions September through December 2018, and moved a combined 60,275 19-pound b... READ MORE »

MAP-Funded Promotions Increase Late Season California Grape Demand in the Philippines05/03/2019

Six major retail chains in the Philippines participated in California grape in-store promotions, and helped to move California late season volume in November and December 2018. Us... READ MORE »

"The California Difference" Digital Signage Campaign Encouraged the Trade to Promote California Prunes04/27/2019

"The California Difference" Digital Signage Campaign Encouraged the Trade to Promote California Prunes READ MORE »

California Prune Board (CPB) Korea Hosted an Online Sales Promotion with E-mart Mall04/27/2019

California Prune Board (CPB) Korea Hosted an Online Sales Promotion with E-mart Mall READ MORE »