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Horticultural Crops

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Travelers worldwide are increasingly snacking California pistachios thanks to innovative promotional campaign02/01/2019

Travelers worldwide are increasingly snacking California pistachios thanks to an innovative promotional campaign spearheaded by the Cal-Pure cooperative targeting the travel retail... READ MORE »

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California Strawberries Foodservice Promotion in Hong Kong02/19/2019

California Strawberries have a sophisticated performance in the retail sector in Hong Kong, available in over 60% of the supermarkets in the region. By comparison, the expansion in... READ MORE »

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Mexico a promising new market for U.S. sweet potatoes thanks to EMP program support01/07/2019

Mexico has become the U.S. sweet potato industry’s fastest growing export market thanks to market development efforts funded in part by the Emerging Markets Program (EMP). With ... READ MORE »

Grab and Eat California grapes with mini-mascots in Taiwan

USDA-MAP Funding Assists California Table Grape Retail Expansion in Taiwan05/03/2019

In Taiwan, the convenience store channel continues to grow as an important outlet for fresh food purchases. In 2016, the California Table Grape Commission strategically targeted a... READ MORE »