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Field Crops & Forest Products

USDBC-Pulse Event in the Netherlands to promote the International Year of Pulses



Attachment USDBC FAS Success Story - Netherlands - February 2016-1.docx


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Pulse Event in the Netherlands to Promote the International Year of Pulses On February 29, 2016, FAS/The Hague, in cooperation with the US Dry Bean Council, organized an event to promote the United Nations International Year of Pulses. This event, held at the Residence of the American Ambassador to the Netherlands, was aimed at the Dutch food press and food bloggers. Some 40 top writers attended the seminar, which was followed by a series of tastings, located at various “food station” tables. This Pulse Event was made possible through MAP funding and coordination between the US Dry Bean Council and FAS/The Hague. Although the Netherlands is a small market for US dry bean exports, it is an important gateway into the European market. In Marketing Year 2015 (September-August) the US exported nearly 140,000 MT of dry beans to the European Union, for a value of $105 million. The Netherlands alone imported more than 3,000 MT in that time period, for a value of $2.4 million. The US Dry Bean Council expects its exports to the Netherlands to increase substantially in MY 2016, reaching a value of $3.5 million. FAS/The Hague and the US Dry Bean Council were very pleased to welcome the FAS Administrator, Phil Karsting, to the Pulse Event, as well as the American Chargé d’Affaires, Adam Sterling. The USDBC's international representative for Europe made a presentation regarding the importance of pulses, focusing on what pulses are, as well as their affordability, sustainability and versatility. She was followed by Gerda Feunekes, Director of the Voedingscentrum (Dutch Nutrition Center) and Chef Luc Kusters. Among the dishes served at the “food stations” were salmon and chickpea burgers, a mixed pulse salad with yoghurt, white bean soup, black bean cake, and white bean sweet lollipops. During the tastings, a screen was set up to show a dry bean harvest video sent by the Nebraska Dry Bean Commission. Guests received a gift bag containing brochures, recipes, hats, pens and packets of US pulses.