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These success stories represent years of painstaking activities in these markets. These achievements are the result of long-range strategic planning among members' staffs, industry representatives, U.S. Agricultural Attachés, FAS marketing divisions and other FAS officials - the very fruitful public-private partnership between the U.S. agricultural sector and the U.S. Department of Agriculture's Foreign Agriculture Service.

Most Recent Success Stories

China marathon

Interest Generated in China for California Prunes among Consumers 04/10/2018

Interest Generated in China for California Prunes among Consumers at the Lihu International Half Marathon 2017 READ MORE »

China baked goods 3

California Prunes Baked Goods Successfully Launched in Guangzhou, China04/10/2018

California Prunes Baked Goods Successfully Launched in Guangzhou, China READ MORE »

Canada

Registered Dieticians Driving Awareness of California Prunes in Canada04/10/2018

Registered Dieticians Driving Awareness of California Prunes in Canada READ MORE »

MY activities rewire consumer attitudes

Malaysian Activities Rewire Consumer Attitudes toward Potatoes06/09/2017

For years, consumers held the misconception that potatoes were fattening; in Asia, this misconception was compounded by the fact that most consumers ate primarily rice and lacked f... READ MORE »