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These success stories represent years of painstaking activities in these markets. These achievements are the result of long-range strategic planning among members' staffs, industry representatives, U.S. Agricultural Attachés, FAS marketing divisions and other FAS officials - the very fruitful public-private partnership between the U.S. agricultural sector and the U.S. Department of Agriculture's Foreign Agriculture Service.

Most Recent Success Stories

Korea

California Prune Board (CPB) Korea Launches Health Seminars on the Nutritional Benefits of California Prunes05/24/2017

California Prune Board Korea targets older consumers, with strong purchasing power, interested in healthy snacking resulting in an increased number of consumers with better underst... READ MORE »

Poland

California Prune Board Uses EMP and MAP to Develop New Market in Poland05/24/2017

California Prune Board (CPB) Europe utilized EMP funding to evaluate and confirm the potential of the Polish market in 2014/15, quickly launching MAP-funded activities thereafter. READ MORE »

EU Value Added

California Prune Board MAP Activities Introduce Value-Added Products to the EU05/24/2017

California Prune Board (CPB) created a new demand sector for its recently introduced value-added prune products by offering them as “inclusion” products to high-end chefs, confecti... READ MORE »

Indonesia Malang Festival Gardenia - Flyer

Potato Festival Celebrates Versatility in Indonesia 05/23/2017

Fifty-three new menu items launched during the “Malang U.S. Potato Festival” in Indonesia this past year demonstrated that the versatility message about U.S. potatoes is being hear... READ MORE »