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These success stories represent years of painstaking activities in these markets. These achievements are the result of long-range strategic planning among members' staffs, industry representatives, U.S. Agricultural Attachés, FAS marketing divisions and other FAS officials - the very fruitful public-private partnership between the U.S. agricultural sector and the U.S. Department of Agriculture's Foreign Agriculture Service.

Most Recent Success Stories

Korea Bakery Seminar

California Prune Bakery Seminar in Korea04/10/2018

California Prune Bakery Seminar in Korea READ MORE »

Japan Health Professionals

A New Framework for Health Information and Sample Distribution Helped Revitalize the Image of California Prunes Among Health Professionals04/10/2018

A New Framework for Health Information and Sample Distribution Helped Revitalize the Image of California Prunes Among Health Professionals READ MORE »

Japan digital signage

“The California Difference” Digital Signage Campaign Encouraged the Trade to Promote California Prunes in Japan04/10/2018

“The California Difference” Digital Signage Campaign Encouraged the Trade to Promote California Prunes in Japan READ MORE »

China marathon

Interest Generated in China for California Prunes among Consumers 04/10/2018

Interest Generated in China for California Prunes among Consumers at the Lihu International Half Marathon 2017 READ MORE »