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These success stories represent years of painstaking activities in these markets. These achievements are the result of long-range strategic planning among members' staffs, industry representatives, U.S. Agricultural Attachés, FAS marketing divisions and other FAS officials - the very fruitful public-private partnership between the U.S. agricultural sector and the U.S. Department of Agriculture's Foreign Agriculture Service.

Most Recent Success Stories

The Natural Snack - ATP In-Flight Magazine - Singapore

California Table Grape Commission Uses ATP-Funded Advertising to Expand Global Awareness01/28/2020

Using ATP funds, magazines with international audiences were targeted with ads to create awareness of the California origin, availability, and ways of using grapes from California ... READ MORE »

Canada radio generic photo

California Grape Radio Advertising Expands Awareness in Canada01/28/2020

Using ATP funds, in July and August 2019, the California Table Grape Commission ran radio commercials in western and eastern Canada promoting the attributes of grapes from Californ... READ MORE »



COTTON USA Orientation Tour participants estimate purchasing an additional 173,000 bales of U.S. cotton in the next year, worth over $58 million. The Orientation Tour, funded by FM... READ MORE »


U.S. Cotton Exports to Indonesia Will Increase by $65 Million Following CCI Event1/7/2020

Indonesian textile mills said they will purchase an additional 194,000 U.S. cotton bales, worth more than $65 million, thanks to Cotton Council International’s (CCI) 2019 Special T... READ MORE »