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These success stories represent years of painstaking activities in these markets. These achievements are the result of long-range strategic planning among members' staffs, industry representatives, U.S. Agricultural Attachés, FAS marketing divisions and other FAS officials - the very fruitful public-private partnership between the U.S. agricultural sector and the U.S. Department of Agriculture's Foreign Agriculture Service.

Most Recent Success Stories

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COTTON USA EuroMed Sourcing Fair in Barcelona Provides Sourcing Assistance03/18/2020

Cotton Council International (CCI) held the first EuroMed COTTON USA Sourcing Fair in Barcelona, paid for with MAP funds, to provide regional sourcing assistance for companies look... READ MORE »

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COTTON USA Looks to Expand Market Share for U.S. Cotton in the Nonwovens Sector03/18/2020

Cotton Council International (CCI), recognizing the potential to develop the nonwovens market for high quality U.S. cotton–rich products, exhibited for the first time at one of the... READ MORE »

Chef RTM Drives New Demand for US Potatoes Photo

Chef RTM Sparks Wide Range of New Potato Menu Launches01/06/2020

A Potatoes USA reverse trade mission for chefs is resulting in more potatoes on more menus across the globe. Just three months after the MAP-funded activity, ten of the participati... READ MORE »

Education and Promotion Maximize Fresh Potato Sales in Mexico Photo

Education and Promotion Maximize Fresh Potato Sales in Mexico01/05/2020

By using education and in-store promotions to develop close relationships with key importers/distributors and retailers in Mexico, Potatoes USA has helped expand sales of U.S. fres... READ MORE »