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These success stories represent years of painstaking activities in these markets. These achievements are the result of long-range strategic planning among members' staffs, industry representatives, U.S. Agricultural Attachés, FAS marketing divisions and other FAS officials - the very fruitful public-private partnership between the U.S. agricultural sector and the U.S. Department of Agriculture's Foreign Agriculture Service.

Most Recent Success Stories

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ASA/WISHH Works with Food Production Company in Guatemala11/13/15

Over the past few years, the American Soybean Association’s (ASA) World Initiative for Soy in Human Health (ASA/WISHH) has cultivated a relationship with a local food processing co... READ MORE »

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ASA/WISHH’s Technical Assistance in Bangladesh Results in U.S. Soy Sales9/15/15

In November 2012, the American Soybean Association’s World Initiative for Soy in Human Health (ASA/WISHH) used USDA’s Emerging Markets Program (EMP) funding to conduct a comprehe... READ MORE »

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ASA/WISHH Uses EMP to Create Demand for U.S. Soy in Burma8/15/15

In 2014, the American Soybean Association’s World Initiative for Soy in Human Health (ASA/WISHH) used Emerging Market Program (EMP) funding to conduct a comprehensive market asse... READ MORE »

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Positioning U.S. Wheat for Competition in Vietnam11/09/2015

With Vietnamese wheat imports projected to increase 40 percent in the next 10 years, USDA Foreign Agricultural Service (FAS) cooperator U.S. Wheat Associates (USW) is leveraging ex... READ MORE »