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These success stories represent years of painstaking activities in these markets. These achievements are the result of long-range strategic planning among members' staffs, industry representatives, U.S. Agricultural Attachés, FAS marketing divisions and other FAS officials - the very fruitful public-private partnership between the U.S. agricultural sector and the USDA/FAS.

Most Recent Success Stories

USDA-Industry Partnership Helps Promote California Grapes in New Zealand Retail Stores02/15/2019

Using USDA-MAP funds in New Zealand, in-store promotional activities throughout two major North Island retail chains helped to increase California grape sales by 372 percent in mid... READ MORE »