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These success stories represent years of painstaking activities in these markets. These achievements are the result of long-range strategic planning among members' staffs, industry representatives, U.S. Agricultural Attach├ęs, FAS marketing divisions and other FAS officials - the very fruitful public-private partnership between the U.S. agricultural sector and the U.S. Department of Agriculture's Foreign Agriculture Service.

Most Recent Success Stories

NZ half page retail ad

USDA-Industry Partnership Helps Promote California Grapes in New Zealand Retail Stores02/15/2019

Using USDA-MAP funds in New Zealand, in-store promotional activities throughout two major North Island retail chains helped to increase California grape sales by 372 percent in mid... READ MORE »

Indonesia East Java Festival photo

Indonesian Potato Festival Inspires Chefs to See Potato Possibilities 12/11/2018

U.S. frozen and dehydrated potatoes are fast becoming an all-purpose ingredient for restaurants in Indonesia, thanks to an MAP-funded activity that successfully launched U.S. potat... READ MORE »

China Recipe Sharing

New U.S. Potato Recipes Reach Consumers Online in China12/01/2018

A new recipe sharing program initiated by Potatoes USA in August 2017 is generating greater awareness of U.S. potatoes and encouraging more consumers to try new ways of cooking wit... READ MORE »

Mexico Health Panel Showcases U.S. Potato Nutrition.jpg

Mexico Health Panel Showcases U.S. Potato Nutrition07/30/2018

In a market where health and nutrition are increasingly important, Potatoes USA is using MAP funds to ensure that U.S. frozen and dehydrated potatoes are included on every consume... READ MORE »