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These success stories represent years of painstaking activities in these markets. These achievements are the result of long-range strategic planning among members' staffs, industry representatives, U.S. Agricultural Attachés, FAS marketing divisions and other FAS officials - the very fruitful public-private partnership between the U.S. agricultural sector and the U.S. Department of Agriculture's Foreign Agriculture Service.

Most Recent Success Stories

BM pg17

Trade Mission Helps Open Brand New Markets11/03/2016

A USPB trade mission to the emerging markets of Myanmar and Cambodia in March 2015 created greater awareness of U.S. frozen potato products through seminars and prompted one new im... READ MORE »

ID pg15

Indonesian Trade Show Casts Wide Net for New Dehy Customers10/21/2016

USPB participation in Food and Hotel Indonesia in April 2015 yielded five new customers for U.S. dehydrated potatoes, representing a wide range of foodservice operations. The succe... READ MORE »

JP pg 11

Smart Potato Campaign Rebrands U.S. Potatoes as Global Ingredient10/21/2016

Three years ago, the U.S. Potato Board (USPB) launched an umbrella marketing campaign in Japan called “SMAPO,” otherwise known as the Smart Potato Campaign, to promote the use of U... READ MORE »

Korea pg 9

USPB Program Broadens U.S. Dehy Use in Korean Foodservice10/21/2016

For the past few years, the USPB’s marketing program in Korea has focused on creating usage of U.S. dehydrated potatoes among a wider variety of foodservice operations — a strategy... READ MORE »