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These success stories represent years of painstaking activities in these markets. These achievements are the result of long-range strategic planning among members' staffs, industry representatives, U.S. Agricultural Attach├ęs, FAS marketing divisions and other FAS officials - the very fruitful public-private partnership between the U.S. agricultural sector and the U.S. Department of Agriculture's Foreign Agriculture Service.

Most Recent Success Stories

Philippines Promoter (2)

MAP-Funded Promotions Increase Late Season California Grape Demand in the Philippines05/03/2019

Six major retail chains in the Philippines participated in California grape in-store promotions, and helped to move California late season volume in November and December 2018. Us... READ MORE »

The California Difference Digital Signage Campaign Encouraged the Trade to Promote California Prunes

"The California Difference" Digital Signage Campaign Encouraged the Trade to Promote California Prunes04/27/2019

"The California Difference" Digital Signage Campaign Encouraged the Trade to Promote California Prunes READ MORE »

California Prune Board (CPB) Korea Hosted an Online Sales Promotion with E-mart Mall

California Prune Board (CPB) Korea Hosted an Online Sales Promotion with E-mart Mall04/27/2019

California Prune Board (CPB) Korea Hosted an Online Sales Promotion with E-mart Mall READ MORE »

Ca Prune Board and the Culinary Institute of America Influencer Press Trip

California Prune Board and the Culinary Institute of America Influencer Press Trip04/27/2019

California Prune Board and the Culinary Institute of America Influencer Press Trip READ MORE »