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These success stories represent years of painstaking activities in these markets. These achievements are the result of long-range strategic planning among members' staffs, industry representatives, U.S. Agricultural Attachés, FAS marketing divisions and other FAS officials - the very fruitful public-private partnership between the U.S. agricultural sector and the U.S. Department of Agriculture's Foreign Agriculture Service.

Most Recent Success Stories

Healthy Lunch

Healthy Lunch Event in Japan with California Prunes06/07/2016

Utilizing MAP funds, California Prune Board Japan conducted a "Healthy Lunch Event with California Prunes" featuring a popular cookbook author and platinum food blogger. READ MORE »

Japan - Top Athletes Seminar

California Prunes to be Recommended to Top Athletes of the Future06/12/2016

The Japan Dietetic Association extended an invitation for California Prune Board Japan to become one of the five bronze-class special sponsors of the "Sports Nutrition Seminar for ... READ MORE »

Poland - Jouralists

Poles Embrace "Real California" Prunes06/16/2016

Major press launch in Warsaw themed "Friends from California" attracted journalists from top internet portals and high-end publications. READ MORE »

Korea - Baby Juice 2

Korea - Baby Juice Products Using California Prunes07/06/2016/

Using MAP funds, the California Prune Board Korea partnered with major food manufacturers to launch baby juice products using California Prunes. READ MORE »