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These success stories represent years of painstaking activities in these markets. These achievements are the result of long-range strategic planning among members' staffs, industry representatives, U.S. Agricultural Attachés, FAS marketing divisions and other FAS officials - the very fruitful public-private partnership between the U.S. agricultural sector and the U.S. Department of Agriculture's Foreign Agriculture Service.

Most Recent Success Stories

China Training Next Gen of Chefs

Potatoes USA Trains Next Generation of Chinese Chefs05/03/2018

A large and growing market, China’s foodservice industry represents one of the U.S.’ most promising targets to expand sales of U.S. potatoes. However, its sheer size alone posed a ... READ MORE »

Q1 TH FS Launch

Thai Chefs Embrace Message of U.S. Potato Variety and Versatility04/13/2018

In Thailand, U.S. potato products are significantly disadvantaged by high import tariffs, making it one of the more challenging Asian markets in which to promote U.S. potatoes. Com... READ MORE »

Q1 Korea Social Media

Social Media a Valuable Tool for Leading Consumers to Eat More U.S. Potatoes04/13/2018

Consumers in South Korea do not need to wonder where their next fix of U.S. frozen potatoes will come from; all they need to do is check Potatoes USA’s social media page and find a... READ MORE »

Q1 Korea Dehy Ingredient Launch

One-on-One Presentations Yield New Potato Launches in South Korea04/13/2018

The July 2016 launches of an instant mashed potato mix and a potato-encrusted gourmet hotdog by one of South Korea’s largest food manufacturers is a direct result of a one-on-one m... READ MORE »