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These success stories represent years of painstaking activities in these markets. These achievements are the result of long-range strategic planning among members' staffs, industry representatives, U.S. Agricultural Attachés, FAS marketing divisions and other FAS officials - the very fruitful public-private partnership between the U.S. agricultural sector and the U.S. Department of Agriculture's Foreign Agriculture Service.

Most Recent Success Stories


CCI Sourcing USA Summit Results in Projected Sales of Over $700 Million 2/21/2019

Cotton Council International held its biennial Sourcing USA Summit at the Fairmont Scottsdale Princess in Scottsdale, Arizona. The Summit, paid for by MAP funding, took place Nov 1... READ MORE »

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Executive Delegation Takes a Closer Look at U.S. Cotton Usage in India2/21/2019

A seven-member COTTON USA Executive Delegation traveled with Cotton Council International (CCI) to Mumbai, Coimbatore and New Delhi in India to participate in conferences emphasizi... READ MORE »

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USDA-Industry Partnership Helps Promote California Grapes in New Zealand Retail Stores02/15/2019

Using USDA-MAP funds in New Zealand, in-store promotional activities throughout two major North Island retail chains helped to increase California grape sales by 372 percent in mid... READ MORE »

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Indonesian Potato Festival Inspires Chefs to See Potato Possibilities 12/11/2018

U.S. frozen and dehydrated potatoes are fast becoming an all-purpose ingredient for restaurants in Indonesia, thanks to an MAP-funded activity that successfully launched U.S. potat... READ MORE »