These success stories represent years of painstaking activities in these markets. These achievements are the result of long-range strategic planning among members' staffs, industry representatives, U.S. Agricultural Attachés, FAS marketing divisions and other FAS officials - the very fruitful public-private partnership between the U.S. agricultural sector and the U.S. Department of Agriculture's Foreign Agriculture Service.

Most Recent Success Stories

Value-Added Ingredients Opening Doors in Japan for California Prunes to Establish New Market Opportunities05/24/2017 Utilizing MAP funds, California prunes’ penetration into the bakery, confectionery, and culinary markets increased the number and variety of prune-based inclusion products launched... READ MORE »

Online-to-Offline Promotions in China Create Demand for California Prunes05/24/2017 The California Prune Board (CPB) China uses MAP funds to organize Online-to-Offline (O2O) promotions to increase awareness and boost sales of California prunes in China. READ MORE »

Tie-in with Japan's Biggest Cooking Shared Community Site Cultivated New Users and New Cross-Merchandising Opportunities for California Prunes05/24/2017 New Users and Cross-Merchandising for California prunes. READ MORE »

California Prune Board (CPB) Korea Launches Health Seminars on the Nutritional Benefits of California Prunes05/24/2017 California Prune Board Korea targets older consumers, with strong purchasing power, interested in healthy snacking resulting in an increased number of consumers with better underst... READ MORE »

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