These success stories represent years of painstaking activities in these markets. These achievements are the result of long-range strategic planning among members' staffs, industry representatives, U.S. Agricultural Attachés, FAS marketing divisions and other FAS officials - the very fruitful public-private partnership between the U.S. agricultural sector and the U.S. Department of Agriculture's Foreign Agriculture Service.

Most Recent Success Stories

California Prunes Appeal to Korean Young Adults and Oenophiles06/28/2019 California Prunes Appeal to Korean Young Adults and Oenophiles READ MORE »

California Prunes Clear Origin Mislabeling Hurdle to Grow New Polish Market06/28/2019 California Prunes Clear Origin Mislabeling Hurdle to Grow New Polish Market READ MORE »

California Prune Board Ambassadors Attracted New Generation of Users in Japan06/28/2019 California Prune Board Ambassadors Attracted New Generation of Users in Japan READ MORE »

In-Store Promotion Saw Large Increase on Sales of California Prunes06/28/2019 Despite Chinese tariffs, California Prune sales boosted by in-store promotions. READ MORE »

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