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These success stories represent years of painstaking activities in these markets. These achievements are the result of long-range strategic planning among members' staffs, industry representatives, U.S. Agricultural Attachés, FAS marketing divisions and other FAS officials - the very fruitful public-private partnership between the U.S. agricultural sector and the U.S. Department of Agriculture's Foreign Agriculture Service.

Most Recent Success Stories

China Recipe Sharing

New U.S. Potato Recipes Reach Consumers Online in China12/01/2018

A new recipe sharing program initiated by Potatoes USA in August 2017 is generating greater awareness of U.S. potatoes and encouraging more consumers to try new ways of cooking wit... READ MORE »

Mexico Health Panel Showcases U.S. Potato Nutrition.jpg

Mexico Health Panel Showcases U.S. Potato Nutrition07/30/2018

In a market where health and nutrition are increasingly important, Potatoes USA is using MAP funds to ensure that U.S. frozen and dehydrated potatoes are included on every consume... READ MORE »

IMG_8936 potato bun

Malaysian Bakeries Convinced to Use Dehy Potatoes in Sweet Buns06/30/2018

Two major bakery chains in Malaysia were convinced to use U.S. dehydrated potatoes in their sweet bun formulations during the July 2016-June 2017 marketing year, thanks to Potatoes... READ MORE »

Guatemala 1st Commercial Sales of Seed

Guatemala Program Marks First Successful Commercial Seed Sale03/30/2018

In March 2017, a commercial shipment of U.S. seed potatoes was sold in Guatemala for the first time in more than 70 years. Although small, the sale -- comprising $5,700 worth of fr... READ MORE »