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These success stories represent years of painstaking activities in these markets. These achievements are the result of long-range strategic planning among members' staffs, industry representatives, U.S. Agricultural Attachés, FAS marketing divisions and other FAS officials - the very fruitful public-private partnership between the U.S. agricultural sector and the U.S. Department of Agriculture's Foreign Agriculture Service.

Most Recent Success Stories

Korea - Media

California Prune Board Korea Partners with Major Media Outlets06-07-2016

In 2015/16, California Prune Board Korea partnered with major media outlets focusing on consumer public relations activities supported by MAP funds, achieving significant return on... READ MORE »

Japan - Spring Campaign

The "Bouncy Prune Campaign" Created a Buzz Among Prospective Users of California Prune in Japan06/07/2016

The "Bouncy Prune Campaign", crafted to appeal to women in their 20s and 30s, with "be naturally beautiful by eating California prunes every day", effectively reached the target au... READ MORE »

Japan - ABC Cooking Studio

Japan - Healthy Bread Baking with California Prune Puree Going Viral 06/07/2016

California prune puree was featured at Japan's ABC Cooking Studio and on ABC Cooking Channel (online video site). READ MORE »

Healthy Lunch

Healthy Lunch Event in Japan with California Prunes06/07/2016

Utilizing MAP funds, California Prune Board Japan conducted a "Healthy Lunch Event with California Prunes" featuring a popular cookbook author and platinum food blogger. READ MORE »