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These success stories represent years of painstaking activities in these markets. These achievements are the result of long-range strategic planning among members' staffs, industry representatives, U.S. Agricultural Attachés, FAS marketing divisions and other FAS officials - the very fruitful public-private partnership between the U.S. agricultural sector and the U.S. Department of Agriculture's Foreign Agriculture Service.

Most Recent Success Stories

Malaysian Consumer CS 5

International Consumer Marketing Program Creates Positive Image for Potatoes 02/22/2017

Potatoes USA’s international consumer marketing program continued to help consumers and media around the world see potatoes in a whole new way last year. Potatoes as a diet aid? Ch... READ MORE »

Seed Symposium-Tour IMG_3451

Potato Seed Symposium and Tour Provides Opening Act 02/22/2017

Potato USA’s International Seed Symposium and Tour kicked off the seed marketing program in more ways than one last year. Held in July 2015, not only did its date coincide with the... READ MORE »

China 020 promotion4

China’s 020 Potato Promotion Connects with Consumers02/17/2017

An online to offline (O2O) retailer campaign in China helped U.S. frozen potatoes make strong inroads into the retail channel, where this product has had limited distribution in th... READ MORE »

Ingredient General Malay Show FHM 3

Potatoes USA Ingredient Marketing Program Sparks New Applications for Spuds Potatoes USA Ingredient Marketing Program Sparks New Applications for Spuds

From exotic items to familiar everyday local foods, U.S. potatoes popped up in a wide range of products last year, including potato tofu, potato crackers, curry puffs, potato salad... READ MORE »