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These success stories represent years of painstaking activities in these markets. These achievements are the result of long-range strategic planning among members' staffs, industry representatives, U.S. Agricultural Attach├ęs, FAS marketing divisions and other FAS officials - the very fruitful public-private partnership between the U.S. agricultural sector and the U.S. Department of Agriculture's Foreign Agriculture Service.

Most Recent Success Stories

Japan display sampling table 2018

MAP Funds Assist in Increasing California Grape Export Volume to Japan06/25/2019

Trade education on USDA-MAP-funded promotional opportunities resulted in increased Japanese retail chain participation during the 2018-19 season. Also, additional USDA-MAP retail ... READ MORE »

Vietnam in-store promotion 2018

California Grape Exports to Vietnam Continue to Increase in 2018-19 Season06/25/2019

Assisted by USDA-MAP funds, California grapes were promoted in targeted retail chains in Vietnam August through December, 2018. Using activities such as in-store sampling demonstr... READ MORE »

Hong Kong display with California POP 2018

California Grape Retail Volume Increases in Hong Kong with MAP-Funded Activities06 25 2019

During the 2018-19 season, California grape shipments to mainland China (China) and Hong Kong were down; over 38.9 percent to China and 16.9 percent to Hong Kong. The reason for t... READ MORE »

Poland Success Story 2019 06 28 Picture only for USAEDC (1)

California Prunes Clear Origin Mislabeling Hurdle to Grow New Polish Market06/28/2019

California Prunes Clear Origin Mislabeling Hurdle to Grow New Polish Market READ MORE »