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These success stories represent years of painstaking activities in these markets. These achievements are the result of long-range strategic planning among members' staffs, industry representatives, U.S. Agricultural Attachés, FAS marketing divisions and other FAS officials - the very fruitful public-private partnership between the U.S. agricultural sector and the U.S. Department of Agriculture's Foreign Agriculture Service.

Most Recent Success Stories


Registered Dieticians Driving Awareness of California Prunes in Canada04/10/2018

Registered Dieticians Driving Awareness of California Prunes in Canada READ MORE »

MY activities rewire consumer attitudes

Malaysian Activities Rewire Consumer Attitudes toward Potatoes06/09/2017

For years, consumers held the misconception that potatoes were fattening; in Asia, this misconception was compounded by the fact that most consumers ate primarily rice and lacked f... READ MORE »


Bangladesh Cotton Day Attendees Believe U.S. Cotton Quality is Superior01/19/2018

Bangladesh is an emerging opportunity market for U.S. cotton. READ MORE »


Vinexpo Tokyo 06/06/17

MAP funds were used to have a generic booth at Vinexpo Tokyo in Japan in November 2016. The goal of the show was to increase awareness amongst trade and consumers as to the qualit... READ MORE »