These success stories represent years of painstaking activities in these markets. These achievements are the result of long-range strategic planning among members' staffs, industry representatives, U.S. Agricultural Attachés, FAS marketing divisions and other FAS officials - the very fruitful public-private partnership between the U.S. agricultural sector and the U.S. Department of Agriculture's Foreign Agriculture Service.

Most Recent Success Stories

USDA-MAP Funding Assists California Table Grape Retail Expansion in Taiwan05/03/2019 In Taiwan, the convenience store channel continues to grow as an important outlet for fresh food purchases. In 2016, the California Table Grape Commission strategically targeted a... READ MORE »

MAP-Funded Promotional Activities Increase California Grape Volume in South Korea05/03/2019 Five major retail chains in South Korea participated in 14 USDA-MAP-funded California fresh grape promotions September through December 2018, and moved a combined 60,275 19-pound b... READ MORE »

MAP-Funded Promotions Increase Late Season California Grape Demand in the Philippines05/03/2019 Six major retail chains in the Philippines participated in California grape in-store promotions, and helped to move California late season volume in November and December 2018. Us... READ MORE »

"The California Difference" Digital Signage Campaign Encouraged the Trade to Promote California Prunes04/27/2019 "The California Difference" Digital Signage Campaign Encouraged the Trade to Promote California Prunes READ MORE »

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