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These success stories represent years of painstaking activities in these markets. These achievements are the result of long-range strategic planning among members' staffs, industry representatives, U.S. Agricultural Attach├ęs, FAS marketing divisions and other FAS officials - the very fruitful public-private partnership between the U.S. agricultural sector and the U.S. Department of Agriculture's Foreign Agriculture Service.

Most Recent Success Stories

Malaysia Social Media Campaign photo

A social media campaign launched by Potatoes USA in Malaysia Reached a Broad Audience7/19/2019

A social media campaign launched by Potatoes USA in Malaysia reached a broad audience with its message regarding the versatility and health benefits of the different varieties of U... READ MORE »

Japan display sampling table 2018

MAP Funds Assist in Increasing California Grape Export Volume to Japan06/25/2019

Trade education on USDA-MAP-funded promotional opportunities resulted in increased Japanese retail chain participation during the 2018-19 season. Also, additional USDA-MAP retail ... READ MORE »

Vietnam in-store promotion 2018

California Grape Exports to Vietnam Continue to Increase in 2018-19 Season06/25/2019

Assisted by USDA-MAP funds, California grapes were promoted in targeted retail chains in Vietnam August through December, 2018. Using activities such as in-store sampling demonstr... READ MORE »

Hong Kong display with California POP 2018

California Grape Retail Volume Increases in Hong Kong with MAP-Funded Activities06 25 2019

During the 2018-19 season, California grape shipments to mainland China (China) and Hong Kong were down; over 38.9 percent to China and 16.9 percent to Hong Kong. The reason for t... READ MORE »