These success stories represent years of painstaking activities in these markets. These achievements are the result of long-range strategic planning among members' staffs, industry representatives, U.S. Agricultural Attachés, FAS marketing divisions and other FAS officials - the very fruitful public-private partnership between the U.S. agricultural sector and the U.S. Department of Agriculture's Foreign Agriculture Service.

Most Recent Success Stories

Potato Seed Symposium and Tour Provides Opening Act 02/22/2017 Potato USA’s International Seed Symposium and Tour kicked off the seed marketing program in more ways than one last year. Held in July 2015, not only did its date coincide with the... READ MORE »

China’s 020 Potato Promotion Connects with Consumers02/17/2017 An online to offline (O2O) retailer campaign in China helped U.S. frozen potatoes make strong inroads into the retail channel, where this product has had limited distribution in th... READ MORE »

Potatoes USA Ingredient Marketing Program Sparks New Applications for Spuds Potatoes USA Ingredient Marketing Program Sparks New Applications for Spuds From exotic items to familiar everyday local foods, U.S. potatoes popped up in a wide range of products last year, including potato tofu, potato crackers, curry puffs, potato salad... READ MORE »

Mexico Campaign Cites Potatoes’ Role in Healthy Diet Mexico Campaign Cites Potatoes’ Role in Healthy Diet Potatoes have always been popular among Mexican consumers, however, in recent years, consumption trends toward a healthier lifestyle has created both a constraint and an opportunit... READ MORE »

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