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These success stories represent years of painstaking activities in these markets. These achievements are the result of long-range strategic planning among members' staffs, industry representatives, U.S. Agricultural Attachés, FAS marketing divisions and other FAS officials - the very fruitful public-private partnership between the U.S. agricultural sector and the U.S. Department of Agriculture's Foreign Agriculture Service.

Most Recent Success Stories

MY activities rewire consumer attitudes

Malaysian Activities Rewire Consumer Attitudes toward Potatoes06/09/2017

For years, consumers held the misconception that potatoes were fattening; in Asia, this misconception was compounded by the fact that most consumers ate primarily rice and lacked f... READ MORE »


Bangladesh Cotton Day Attendees Believe U.S. Cotton Quality is Superior01/19/2018

Bangladesh is an emerging opportunity market for U.S. cotton. READ MORE »


Vinexpo Tokyo 06/06/17

MAP funds were used to have a generic booth at Vinexpo Tokyo in Japan in November 2016. The goal of the show was to increase awareness amongst trade and consumers as to the qualit... READ MORE »


Calgary Stampedes for New York06/08/17

MAP funds were used to support a special tasting event held in Calgary, Alberta, Canada in November 2015. This was followed by a buyer’s tour in May 2016 and our participation in t... READ MORE »