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These success stories represent years of painstaking activities in these markets. These achievements are the result of long-range strategic planning among members' staffs, industry representatives, U.S. Agricultural Attachés, FAS marketing divisions and other FAS officials - the very fruitful public-private partnership between the U.S. agricultural sector and the U.S. Department of Agriculture's Foreign Agriculture Service.

Most Recent Success Stories

Mexico Health Panel Showcases U.S. Potato Nutrition.jpg

Mexico Health Panel Showcases U.S. Potato Nutrition07/30/2018

In a market where health and nutrition are increasingly important, Potatoes USA is using MAP funds to ensure that U.S. frozen and dehydrated potatoes are included on every consume... READ MORE »

IMG_8936 potato bun

Malaysian Bakeries Convinced to Use Dehy Potatoes in Sweet Buns06/30/2018

Two major bakery chains in Malaysia were convinced to use U.S. dehydrated potatoes in their sweet bun formulations during the July 2016-June 2017 marketing year, thanks to Potatoes... READ MORE »

Guatemala 1st Commercial Sales of Seed

Guatemala Program Marks First Successful Commercial Seed Sale03/30/2018

In March 2017, a commercial shipment of U.S. seed potatoes was sold in Guatemala for the first time in more than 70 years. Although small, the sale -- comprising $5,700 worth of fr... READ MORE »

Japan Nutrition Seminar

Japan Seminar Taps New Audience to Expand U.S. Potato Usage06/30/2018

Consumer outreach via a nutrition seminar for bloggers is helping Potatoes USA reach athletes with the message of how U.S. potatoes can play a role in their training. In April 2017... READ MORE »